Twenty years ago or so, we came across a neat little book that told the story of a graphic icon: the funny little man, as the author (Virginia Smith) called him. On the cover was a truly dapper Parisian gent created by AA Cassandre for Dubonnet, the aperitif made with fortified wine, herbs, and quinine.
As we recall it, the book (check it out here) tells the tale of how companies, mainly companies selling alcoholic beverages, mainly in Europe, mainly in the 1920’s and ’30’s, often gave the job of promoting their product to a little guy.
You can find some lovely drawings by AAC here presenting the little guy doing all kinds of stuff.
It seems that Chaplin’s Little Tramp had pretty much started the whole thing rolling.
The book has disappeared from our local bibliotheque (though still available, it seems, from the warrior woman), so we went looking on our own to find some colourful little guys hard at work
The artist is Leonetto Cappiello, nice site in French here.
Cointreau has favoured Pierrot as their pint-sized sales guy graphically
For now, we’ll say goodbye to the funny little guy by way of a little portrait of Mr Chaplin himself, apparently by himself, sketched on a cocktail napkin. Salute. Santé