poster Dubonnet-550x275

poster dubonnet winter
Twenty years ago or so, we came across a neat little book that told the story of a graphic icon: the funny little man, as the author (Virginia Smith) called him.  On the cover was a truly dapper Parisian gent created by AA Cassandre for Dubonnet, the aperitif made with fortified wine, herbs, and quinine.

poster funny little man
As we recall it, the book (check it out here) tells the tale of how companies, mainly companies selling alcoholic beverages, mainly in Europe, mainly in the 1920’s and ’30’s, often gave the job of promoting their product to a little guy.

You can find some lovely drawings by AAC here presenting the little guy doing all kinds of stuff.

It seems that Chaplin’s Little Tramp had pretty much started the whole thing rolling.

chaplin

The book has disappeared from our local bibliotheque (though still available, it seems, from the warrior woman), so we went looking on our own to find some colourful little guys hard at work

campari_featureimage
Ads for the Italian herbal aperitif Campari have used a weird little jester/devil of a man in a body stocking wrapped in an orange peel.   Nothing about Campari is ordinary.

campari-poster_1526670a
The artist is Leonetto Cappiello, nice site in French here.

 

cointreau

Cointreau has favoured Pierrot as their pint-sized sales guy graphically

cointreau pierrot
and ceramically

 

german-matchbox-beem-cigars
If you, man or woman, drank aperitifs in European bars in the 1920’s, chances are you lit up a cigar at some point. This little German guy was the guy to call.

 

poster dutch radio
But if you wanted music with your beverage, at home, you’d ring up Little Mr Disquehead  shown in this Dutch design for record players, disques, and radios.

 

poster dolus
Yes, you can say this is not a little man at all, but I don’t think we should exclude the hard-working fella just because he is red and has a trunk.

 

For now, we’ll say goodbye to the funny little guy by way of a little portrait of Mr Chaplin himself, apparently by himself, sketched on a cocktail napkin.  Salute.  Santéchaplin

Advertisements